wd-40_advert_final_presentation.pptx |
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After many different changes this advert has gone through, we have finally came to our final cut. The improvements we have made are only small but we believe that we are advertising WD-40 a lot more in the final cut. For example we have extended the last shot of Gabriel walking out of his front door with the WD-40 logo coming up, this shows the audience what it looks like for a longer period of time. We have also extended the third shot where Gabriel is walking past the cans. This indicates to the audience how much WD-40 is in his life.
Above we have our second edit of the advert. We managed to cut it down to 30 seconds but we did have to lose a couple of the scenes. The ones we left in the advert are the ones me and Gabriel believed that they showed a good thing you can use the can for that many people did not know (Key lock jamming), But also a comedic value to the advert with him
Scene 1.
• LS of man just waking up • Mid shot of him stretching and opening eyes. • OS of him opening curtains • CU of feet with WD40cans around him, he kicks them to the side • Ms from behind walking down hall way Scene 2. • OS of him looking in mirror spraying deodorant (wd-40) • Cu on his face showing he is pleased with himself. • MS of him going down the stairs. • LS of him walking into Kitchen Scene 3. • OS of him opening cupboard • CU of his hand picking up WD-40 on kitchen table • CU to his face with a pleased look • MS of him spraying can on hinges • OS of him moving door back and forward (all fixed) • MS of him looking in cupboard (full of WD-40 cans) • CU of his face looking smug • LS of him walking to fridge • OS of him walking shutting the fridge • LS of him walking out of the Kitchen Scene 4. • LS of him unlocking front door • CU of key jamming • MS of him taking WD-40 can out of pocket • CU of him spraying WD-40 on lock • OS of him smoothly unlocking door • CU on his face looking happy Scene 5. • LS from outside with door opening, freeze frame on him grinning walking out of house. shot then continues to fade out This is mine and Gabriel Hunters first Advert we have made which is 1min 21. We will be re editing to this video very soon making it 30 seconds. Filming was done by me and Gabriel was the actor. We both worked on editing this first advert. DemographicsAs WD40 has many universal uses, claimed to be around 2000 by WD40 themselves and can be used by pretty much anyone for any of its uses, It was difficult to really pinpoint a specific demographic age or gender for the product. However rather than just as a whole the general message of our proposed advertisement would appeal much more to the male population, of an age around 30-50. As the advert contains a "manly" man, very mechanically savvy or "grease monkey" style male and uses WD40 to fix almost anything. We feel that's the sort of audience it would appeal to more towards and who we based our advert around. Of course we had various of other ideas for the advert including the burly man struggling with something and a lesser built male solving the problem with WD40, again showing its many uses but used by anyone. AnalysisThings that went well:
Problems we had:
Next Steps: The next thing we need to do is make the advert 30 seconds long. this may be difficult because we are not to sure what to cut out. And if we speed the clips up it may look to jumpy and not realistic. First PItch
https://www.globalwebindex.net/online-time-now-exceeds-offline-media-consumption-globally/
The first thing that strikes me about this article is that Online media is used more than offline media, like television and radio. This is an incredible fact because nearly every house hold in UK has a Television and around the world most people have one. Another thing I have found interesting is that most people around the world have some sort of internet connection. I really didn't expect that because it is a lot of money to gain access to internet. Because this survey was based on people from 31 different countries I find it astonishing at how the internet must be different for each country because of the different languages. The article says that consumers now spend 10.7 hours hours a day on all forms of media. This is a huge amount seeing as most people will be working through out the day or in education. Although a lot of schools in more economically developed country's may use the internet for research and other purposes contributing to education. The photo's below are logo's I saw throughout the day on the 14/9/2013. |
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December 2013
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