Interactive media article
Interactive Media has become a part of many peoples life. For some people that could be procrastinating by watching cat videos online, or for others it could be watching different tutorials online to learn new things. In this article we will look over the many different types of interactive media and how it has changed how video is used. Interactive media allows the viewer to choose what they want to watch giving them the control. Many websites allow you to choose how you want to view something which could either benefit you as a viewer or technically with how your computer is able to play certain content. For example if you have a poor internet connection it is unlikely that you will be able to watch the video in Full HD, this means that you could change it to 360p so you don’t have to wait for it to buffer.
Link to future learn page: https://www.futurelearn.com/courses/community-journalismUser generated Content has allowed for people of all skill levels to show different types of videos. That may be from people with no film interest uploading films of their cats to professional film makers uploading their films. This range of films means that sites like YouTube and Vine can appeal to all types of people. You can also connect this with E-Learning, this is because it gives a free platform for people to teach people things which is easily accessible by anyone. One example is YouTube channels that teach you filmmaking. Some people are also able to make a living from this if they are popular by having google use adverting at the start of your video so that you earn money. Future Learn is a popular website that uses Interactive media and allows viewers to easily navigate through the site to find the subject they want to learn about. Under each category there are films from different University’s which are played on their own video application. It is very simple to use and allows you to change simple settings like having it in HD or change the films volume. Like with other Interactive media you have a choice of what you want to watch compared to TV where you can usually just watch what is on the Television guide. This means that if you as the viewer gets bored in the first 5 minutes of watching the video you may immediately switch over which shows that because we are able to watch what we want, when we want it can make us more impatient and it is harder as a producer to engage a viewer as there is such a massive choice of videos to watch online. Netflix is a brilliant example because of the vast amount of content that it holds. It is also a good way to show that if you watched the first episode of Orange is the New Black and you didn’t enjoy it, chances are that you won’t watch it again which shows how difficult it is for a producer to make content that people will keep wanting to watch.
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Short films are a form of digital video which is now more accessible due to interactive media. Because of the introduction of websites like YouTube and Vimeo it has given filmmakers of any age a platform to present their work and show people from all over the world. Before YouTube and Vimeo Short films were not that easily accessible as you would only be able to watch them at film festivals or possibly before a film starts at the cinema. You are able to change many of the settings on different on most websites like Vimeo and Youtube, for example you’re able to change the film quality which can depend on how good your internet connection is. If your internet connection is not great you may have the video play at 240p because it means that there is less content to download and it will decrease or remove the buffering. You are also able to add links to more of your content which means that you are able to get more views. Websites like Shorts of the Week have content which is handpicked meaning that they only show high quality films which are categorised in different genres. This allows up and coming filmmakers to present their films that will definitely get seen on the website, and by the right people, for example other people in the film Industry. This means that people are able to find what type of film that they feel like watching easily and quickly. One of the technical issues with putting short films onto some websites, primarily YouTube is that they compress the films slightly which means that you may lose quality in your film, this is known as lossy compression, even if it says that it is full HD. Although the quality is slightly downgraded, on different websites you’re able to upload in all types of file formats which include, .MOV, .AVI, MPEG4 and many others which is a big advantage for professional and amateur filmmakers.
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Interactive media has also allowed filmmakers to introduce their films via Viral Marketing. One example of a film that has done that is Prometheus. On their website they had a range of videos under different titles which you follow right up until the film. These short videos introduce you to some of the characters and shows you what the film is about. This allows the website to show more content that is easy to watch and can engage the viewer which may build up the excitement for the film. This website can create a more dedicated audience compared to a film that doesn’t have an interactive website. This is because the audience can feel more connected to the film before and after the film has been out as they can still add to the website to keep the fans up to date with what is happening. Similar to the issues found with short films online, the films are embedded from YouTube so you still can only play the film at a quality your internet is able to handle. Although because it is a progressive download you are able to wait for the film to buffer then play it in a higher quality. Because it’s from YouTube you’re able to click on the logo in the bottom right corner and get linked to the film on YouTube’s website. The benefits for film producers is that you’re able to present your films for free online so you are in affect advertising for free and you can also make money from monetizing your film online by having adverts from Google.
Another form of interactive media is Advertisements. These can range from pop up advertisements or simply small videos in the corner of the screen on a webpage. These advertisements benefit the producer because it allows them to put the adverts on a range of sites, and if they are popular it means that millions of people will see them around the world promoting their product. They also benefit the user because it is easily accessible and with one click can take you to another website with more information. The aspect ratios of these adverts vary a lot because they are made to fit on a webpage. For example if it is on the right at the top of the page it is most commonly 300 x 250 like you may see on YouTube. The recommended settings for online adverts is MPEG-4. This is because they are high quality but in a low bit rate which means that they load quickly. Although it is no that clear, on some video adverts there is a small pause symbol or an X to close the advert. You may also see in the corner a volume symbol if it automatically plays music or a sound effect.
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Unit 62 Digital Video Production - Research Task
Describe what platform's the applications is available on AND HOW THAT ALLOWS THAT BENEFITS THE USERS OR PRODUCERS OF THAT APPLICATION?
sHORT FILMS - Proximity
Proximity is a short film directed by Ryan Connolly and is based on two men waking to find their ankles rigged with proximity triggered explosives, the two men find themselves bound together while being forced to play a twisted game of survival as they are hunted by their captors.
The film is available on YouTube and Vimeo and they both have very similar benefits. You are able to share the film on multiple social networking sites which allows the film to reach a larger audience. YouTube accounts are completely free but you are able to monetize your videos by having Google put adverts and the start of your film. This is why sharing is important because you need to have a certain amount of views to make money from your film. On the other hand for a premium account you have to pay a small price a month or year. You do however get the opportunity to upload your film in true HD and is not compressed whereas it is on YouTube.
YouTube and Vimeo has given a place for any filmmaker to share their work for free on a platform which allows people to watch from all around the world. Before these websites there was only a small amount of ways to watch short films, most commonly at the start of feature films in cinemas.
The film is available on YouTube and Vimeo and they both have very similar benefits. You are able to share the film on multiple social networking sites which allows the film to reach a larger audience. YouTube accounts are completely free but you are able to monetize your videos by having Google put adverts and the start of your film. This is why sharing is important because you need to have a certain amount of views to make money from your film. On the other hand for a premium account you have to pay a small price a month or year. You do however get the opportunity to upload your film in true HD and is not compressed whereas it is on YouTube.
YouTube and Vimeo has given a place for any filmmaker to share their work for free on a platform which allows people to watch from all around the world. Before these websites there was only a small amount of ways to watch short films, most commonly at the start of feature films in cinemas.
Promotional Material-
Film trailer - Straight outta Compton
Straight Outta Compton is a film based on one of the most influential Hip Hop group of the 1980's. The film is based on the 5 members meeting and the problems they faced in their lives.
The Red Band trailer is currently only on YouTube. The reason that it is not on Television is because of the extremely strong language. One of the benefits of showing it on YouTube is the wide audience you're able to reach. If it was on television it might only get shown in one country whereas anyone with internet around the world is able to watch the trailer.
The Red Band trailer is currently only on YouTube. The reason that it is not on Television is because of the extremely strong language. One of the benefits of showing it on YouTube is the wide audience you're able to reach. If it was on television it might only get shown in one country whereas anyone with internet around the world is able to watch the trailer.