This is mine and Gabriel Hunters first Advert we have made which is 1min 21. We will be re editing to this video very soon making it 30 seconds. Filming was done by me and Gabriel was the actor. We both worked on editing this first advert.
Demographics
As WD40 has many universal uses, claimed to be around 2000 by WD40 themselves and can be used by pretty much anyone for any of its uses, It was difficult to really pinpoint a specific demographic age or gender for the product. However rather than just as a whole the general message of our proposed advertisement would appeal much more to the male population, of an age around 30-50. As the advert contains a "manly" man, very mechanically savvy or "grease monkey" style male and uses WD40 to fix almost anything. We feel that's the sort of audience it would appeal to more towards and who we based our advert around. Of course we had various of other ideas for the advert including the burly man struggling with something and a lesser built male solving the problem with WD40, again showing its many uses but used by anyone.
Analysis
Things that went well:
Problems we had:
Next Steps:
The next thing we need to do is make the advert 30 seconds long. this may be difficult because we are not to sure what to cut out. And if we speed the clips up it may look to jumpy and not realistic.
- We think that all the shots flowed from one to another meaning that it made editing easy and also made it more realistic.
- The sound effects worked well as they were all in time. The song 'This Is A Mans World' worked well with the shots because it starts with 'This Is Mans World which and ends saying 'Nothing, Nothing' just as the slogan comes up.
- All of it was filmed in a short amount of time all in one day meaning that we had more time to edit it.
Problems we had:
- Moving the WD-40 cans around for each shot became quite difficult because we had to put them in a position that looks like they have been knocked over.
- Filming the mirror scene was quite difficult because I had to stand in the Bath tub, with a tripod and camera. Although I believe the shot was steady and at the angle I wanted
- The lighting was hard to get right because we didn't want it to dark light in the first scene but not to light so it looked like early morning.
Next Steps:
The next thing we need to do is make the advert 30 seconds long. this may be difficult because we are not to sure what to cut out. And if we speed the clips up it may look to jumpy and not realistic.
First PItch
wd40_pitch.pptx |